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@bzamayo I think so, yes. Third-parties have always filled the gaps but Apple doing it is a bigger statement.
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@bzamayo I think it’s a balance between what the media say when an iPhone is released “Oh wow it’s thinner” and what customers actually want
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@bzamayo If they don’t make it thinner/faster/different, they get ripped apart by the media. Look at any s-revision of the iPhone.